FeedBurner Ads for Blogs and Feeds
Why Choose FeedBurner?
FeedBurner offers the biggest, baddest advertising network for blogs and RSS feeds you’ll find anywhere on the planet. We’ll put your advertising message in front of an impressive online audience spanning the world’s most recognized media publishers (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.
Established Media Brands in Our Ad Network
Participating Blogs, Networks & Independent Publishers
Benefits of FeedBurner’s Ad Network
- Highly attractive blog advertising opportunities across a wide range of categories
- The most RSS feed inventory on the Web today
- Millions of subscribers and visitors — probably more since you started reading this
- Media is priced on a CPM basis so you can compare it to stodgy, old-school media.
- Direct sales staff to assist agency buyers.
- Ads appear in an uncluttered, nearly ad-free environment.
- Domestic and international inventory available
Features of the Ad Server
- Ads are targeted by content channel. (Can you say “customization”?)
- AdClimate, the first content control feature for distributed media advertising
- Full third-party ad-serving support
- Geo-targeting: country/state/DMA
- Day-partitioning
- Frequency-capping
- Listed in Atlas Suite & MediaVisor
Now What?
- Read about blog and feed advertising trends in articles by FeedBurner’s Vice President of Advertising, Brent Hill.
- Learn the feed basics from our Feed 101 page.
- Burn a feed and see what all the fuss is about firsthand.
- Watch a short video (1:50, 2.4 MB) about our self-serve advertising service.
Do You Publish Feeds?
Check out our fine, fine services for blogs, podcasts and commercial publications.
Publisher Buzz
"Despite the wealth of quality user-generated content on the Web today, many marketers are still wary of promoting their brands amid the unpredictable landscape of blogs and RSS feeds. As the pioneer in feed-based syndication and advertising services, FeedBurner understands this environment better than anyone, and this advanced form of protection [AdClimate] will be an effective measure to address marketer concerns -- ultimately enabling more ad dollars to flow into the distributed media space." - Tim Hanlon, Senior Vice President, Ventures, at Denuo, the media futures arm of Publicis Groupe. 4/26/07