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FeedBurner acquires Blogbeat - FAQs

What is Blogbeat?

FeedBurner Invasion! Planet Blogbeat acquired by FeedBurner overlords Blogbeat is an online service that provides insight about what’s happening on your blog including who’s reading, what posts are being read, which content is most popular, and much more.

Why did FeedBurner acquire Blogbeat?

As the world’s largest manager of syndicated content feeds, our mission is to provide our hundreds of thousands of publishers with the most comprehensive view of how their content is being distributed and consumed online. Our publishers want insight into the relationship between their feed subscribers and their site visitors. We aim to please.

Why Blogbeat over a similar blog statistics service?

Like FeedBurner, the Blogbeat service uses the feed as a foundation for statistics about blog posts and activity, making it a great complement to our existing platform.

How much did FeedBurner pay for Blogbeat?

The financial terms of the acquisition are not disclosed, discussed, or even whispered in hushed tones among those in the know.

Will FeedBurner and Blogbeat remain two separate products?

No. Blogbeat functionality will be incorporated into FeedBurner’s StandardStats service. A small retirement party has been planned for the Blogbeat logo and brand — you may send balloons to the FeedBurner office.

When will the integration be complete?

The initial integration of Blogbeat’s core functionality will be completed during Q4 2006.

What happens to the Blogbeat staff?

Blogbeat founder, Jeff Turner, has joined the FeedBurner team as Lead Engineer, Web Analytics. He will remain an integral member of the development of feed-driven statistics services and has traded in his cowbell for a flame-o-con sticker.

Blogbeat sounds cool. How do I sign up?

Blogbeat will not be adding new users during the transition, but current Blogbeat customers will continue to be supported with uninterrupted service. In the meantime, we encourage folks to sign up for FeedBurner’s feed-enhancing services now.

I paid for Blogbeat already. Do I get a refund?

Yes! Blogbeat functionality will be incorporated into FeedBurner’s StandardStats service, which is free. FeedBurner will provide a full refund to all Blogbeat customers. Additional and optional fee-based enhancements are slated to launch in 2007.

I use FeedBurner for my feed but some-other-compelling-solution for my site. Will I have to switch to Blogbeat?

Nope. You can use either or both. Like all of FeedBurner’s services, our publishers control their feeds and which services they use or don’t use.

Where do I direct my Blogbeat support questions?

Current subscribers will continue to be able to view their statistics during the transition period. Support requests should be directed to: http://www.Blogbeat.net/contact.aspx

Do I have to run my feed through FeedBurner to get Blogbeat stats?

Yes. It’s no different than the way Blogbeat works today by leveraging the feed to inform key statistics about usage. While feedburning is required, redirecting your feed is not.

I have a suggestion about how to make the integration even better.

We’d love to hear from you! Use our handy web-based form to send us your thoughts.

I am a member of the media. Who can I contact for additional information about this acquisition?

Please contact Traci Hailpern by email or phone at 312.756.0022 ext. 2016.

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